How it works
Under 15 minutes of questions. Then a crew that runs while you are closed.
- 01
The intake. Under 15 minutes.
You answer questions about what you sell, where your work already lives, and what you want back first. No demo, no sales deck. The answers become the plan.
- 01What you sell and what it costsdone
- 02Where your work lives todaydone
- 03Which outcomes matter firstin progress
- 04Rules, voice and limitsnext
- 02
We build your company file.
One file holds your prices, your rules, your voice, your response-time targets and your spending limits. Every agent reads it before it acts. When you change this file, their behavior changes.
# company-file.md prices: see price-list.csv (live) response_goal: reply to new leads within 2 min ad_cap: ask above $150/day voice: plain, no exclamation marks never_say: "guaranteed", "cheapest" approve: refunds > policy, any new claim
- 03
We turn agents on one at a time.
You approve each schedule before it runs. Nothing starts without you saying yes to it specifically. If a schedule looks wrong, you say so and we change it before it ever fires.
- After-hours lead replyevery 2 min · 5 PM–7 AMrunning
- Daily bookkeepernightly · 11:30 PMrunning
- Weekly P&LFridays · 1 PMidle
- Content calendarawaiting your approvalwarning
- 04
It runs. You get a brief every morning.
You approve the few things that need a human. That is the job. The files land on your computer whether or not you read the brief that day.
Tue 6:14 AM · morning-brief.md
Ran 9 of 9 agents. 1 approval waiting.
3 new leads replied to. 2 booked.
Ledger current through 11:58 PM.
Ad platform unreachable since 2:10 AM. Spend report says unavailable.
weekly-pl.xlsxdrafts/ (3)dashboard.html
What to expect
A conservative timeline.
Week one
Working
- Company file drafted and reviewed with you
- First agent live, usually lead reply or the bookkeeper
- First morning brief, short
Not yet
- Weekly P&L. It needs a full week of reconciled ledger first
- Content calendar. Voice rules are still being tuned
- The dashboard. It is built once two departments are producing data
Week two
Working
- Three to five agents on schedule
- First weekly P&L, with unavailable lines where sources are not connected yet
- Approval cards arriving, probably more than you would like while limits are calibrated
Not yet
- Ad spend recommendations. They need two weeks of data to say anything honest
- Competitor report. Watch list is still being confirmed with you
Week four
Working
- Full roster for your tier
- Dashboard file rebuilding three times a day
- Approval volume down as your rules settle
- First monthly review call
Not yet
- Reliable trend lines. Four weeks is four data points
- Anything that depends on a source you have not connected
Month three
Working
- The brief is boring. That is the goal
- Quarter-level numbers with a real baseline
- You have edited your company file yourself at least once
Not yet
- Year-over-year comparison. It will say unavailable until there is a prior year in the ledger
Start with the intake.
You get a written Agent Improvement Plan the same day. No call required to read it.